We help your researchers explore how to take their research-based innovation beyond the lab and into global markets, even if they have never engaged with internationalisation, market discovery, or commercial ecosystems before. For many academic founders, understanding where their solution fits globally is one of the hardest early challenges. Limited exposure to industry, unfamiliar stakeholders, and the complexity of different markets can make it unclear where to start. This workshop provides a structured, research-specific introduction to international opportunity discovery, enabling participants to identify early markets, understand entry points, and begin validating commercial potential beyond their home context.
Through practical examples and guided exercises, participants learn how to analyze market needs, map relevant ecosystems, and identify the first conversations that matter. Whether your institution supports spinout teams, early founders, or researchers exploring commercial pathways, this workshop equips them with the tools to make informed decisions about international readiness.
Expert advice tailored to your institutional context; supporting researcher growth within your unique environment.
Participants receive three months of complimentary access to our premium membership, providing continued support for career advancement.
This workshop can be tailored to your institutional needs and delivered online or in person.
The session can range from a concise 2-hour introduction to a full-day interactive programme, including ecosystem mapping, market assessment exercises, stakeholder segmentation, and opportunity roadmapping. Optional 1:1 follow-up consultations can also be added.
Participants will:
Learn structured ways to assess global opportunities, including identifying unmet needs, understanding who benefits from their innovation, and recognising signals that indicate early market potential.
Discover how to identify local stakeholders - such as industry partners, early adopters, testbeds, public-sector actors, or innovation hubs - and how they influence early commercial activities like pilots, validation, and collaborations.
Gain insight into how different markets evaluate new technologies, what evidence they expect, and what practical challenges (regulatory, cultural, operational) founders should consider when exploring a new region.
Develop a clear action plan outlining priority markets, who to speak with first, what assumptions to test, and how to structure early conversations that lead to meaningful insights and opportunities.
All workshop coaching and consultation activities are conducted in a safe, respectful, and confidential space, guided by professional ethical standards. Participants are encouraged to engage openly and reflect on their goals with confidence. Access to participant information is strictly limited to a small team of authorized facilitators, used only for preparing standardized feedback or reports. No personal details are ever disclosed or shared without explicit consent.
Turning research into a real-world venture requires more than a good idea. It takes strategic clarity, the right connections, and an understanding of how innovation ecosystems actually work. For many…
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