Startup 101: Research Commercialisation Fundamentals
Introduction to the session
Do you have breakthrough research that you are eager to turn into a product or startup, but have no idea where to begin? Are you already familiar with the terms business model, product-market fit, MVP, go-to-market and runway? If not, we are here to help you so that you can be confident in your venture journey ahead.
This 1-hour strategy session is tailored to researcher-founders and spinout teams. We help you translate your research into a clear venture concept. Whether you are still inside the university or have just incorporated a company, you will leave with a sharper view of your opportunity, the basics of how startups work, and concrete next steps.
Your benefits
Expert guidance
Personalized advice from our expert guides - tailored to your situation and designed for your career and personal growth.
Summary report
A report summarizing the main topics discussed together with actionable insights.
Database access
Receive 3-months of complimentary access to our individual premium membership to support your career growth.
What to expect
Before the session, you will be invited to share a short overview of your research, the problem you aim to solve, and any early thoughts you may have about customers, stakeholders, or commercial applications. During the consultation, Jeanette will help you clarify your problem-solution fit, map potential early customers or partners, and explore practical business and revenue model options that match your technology and goals. After the session, you will receive a concise summary with clear next steps to support your venture journey.
This session may focus on one or more of the following, depending on needs:
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Clarifying your problem, solution, and value proposition
Define the real-world problem you are solving, who needs it most, and why your research-based solution is different and better.
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Mapping early customers and stakeholders
Identify your first likely customers, users, and partners (e.g. hospitals, industry partners, platforms, public sector) and how they might work with you.
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Exploring business and revenue model options
Discuss practical ways your venture could generate value and revenue (licensing, spinout, B2B, pilots, etc.) that fit your technology and context.
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Prioritising your next steps
Build a short, realistic action plan – what to test, who to talk to, and which support programmes or resources to engage with first.
Confidentiality statement
All coaching and consultation sessions are conducted in strict confidence and in accordance with professional codes of ethics, ensuring a safe and respectful environment in which you may openly explore your goals. Access to your information is restricted to a small team of authorized coaching professionals solely for the purpose of preparing a standardized report. No personal information will be disclosed or shared without your explicit consent.
Meet your expert guide
Jeanette Carlsson
Turning research into a real-world venture requires more than a good idea. It takes strategic clarity, the right connections, and an understanding of how innovation ecosystems actually work. For many…
Expert Perspective
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